CFLSA

The Buck Starts Here 2010 conference is honoured to have had the following speakers offering volunteers and staff a range of information to help build strong community organizations.

Norma Cameron, CFRE	“The Power of Story”	download powerpoint
Andrea McManus, CFRE	“The Culture of Philanthropy” “The Power of Planning”	download powerpoint 1 download powerpoint 2

Speaker Profile : Norma Cameron, CFRE

Norma has over 20 years experience in fundraising and marketing in the non-profit sector with more than 10 years specifically in gift planning. She has her own business, The Narrative Company, and consults with a number of non profit organizations across Canada in the area of Narrative Philanthropy, as well as holding the position of Director of Gift Planning at the Rick Hansen Foundation. As a Canadian Association of Gift Planners faculty member since 2007, she teaches the Original Gift Planning Course.

Presentation: The Power of Story

Something as simple as a well-told story is being re-discovered as the most powerful relationship-building and communications tool you can possess. Why? Humans are hard-wired to receive and retain information couched in “story”. This session will provide the necessary tools and skills needed to implement this new approach immediately.

Trained initially as a journalist, then a banker, Norma stepped into the world of fundraising in the 80's and realized she'd found her calling. She is an accomplished trainer and has delivered workshops across Canada in fundraising, communications and Narrative Philanthropy to groups as varied as AFP, Canada Parks, Manitoba Contemporary Dancers, Advocis, the Canadian Association of Gift Planners, SaskCulture Inc. and even the RCMP.

She has worked at a number Universities including the University of British Columbia, University of Prince Edward Island, University of Manitoba and most recently, the University of Victoria as well as a number of other non-profit organizations in the social services sector.

Born in Scotland, Norma is also a seasoned storyteller who has performed at festivals, conferences and schools across Canada, the UK and Northern Ireland and is currently the Past President of the Storytellers of Canada.

Speaker Profile : Andrea McManus, CFRE, President The Development Group

Andrea is a recognized leader in Canada's charitable and non-profit sector. She is a Certified Fundraising Executive (CFRE) with a passion for building the capacity of nonprofit organizations to build their programs and develop mutually beneficial philanthropic relationships with supporters. Also she is passionately committed to the development of the fundraising profession and mentoring younger professionals.

With over 22 years experience in fund development, communications, media, public relations and marketing, Andrea has particular expertise in environments where major changes, restructuring or transition require innovation, leadership, creativity and an entrepreneurial attitude.

The Development Group works side by side with nonprofit organizations to build their organizational capacity to raise phlanthropic and sponsorship funds. The company also works with private business to create community investment programs aligned with their marketing and brand. Clients welcome her strategic approach, her ability to engage stakeholders, and her commitment to ethical best practice. Andrea knows she has succeeded when an organization as a whole increases its ability to meet present and future objectives.

Presentation 1: The Culture of Philanthropy

Does your organizational culture have a philanthropic focus? Do we talk about philanthropy or do we only talk about fundraising? Does your board and senior leadership understand the connection between philanthropy and fundraising well enough to tap into their own passion and motivate them to participate in bringing in much-needed philanthropic support? Andrea will explore these compelling questions and their equally powerful answers.

Presentation 2: The Power of Planning

This session explores the planning process, different types of plans and the key elements to include. Most importantly, it addresses how to engage your board and leadership in the fund development process so you are assured of a plan that works.

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