CFLSA

Speaker Profile : Norma Cameron, CFRE

Norma has over 20 years experience in fundraising and marketing in the non-profit sector with more than 10 years specifically in gift planning. She has her own business, The Narrative Company, and consults with a number of non profit organizations across Canada in the area of Narrative Philanthropy, as well as holding the position of Director of Gift Planning at the Rick Hansen Foundation. As a Canadian Association of Gift Planners faculty member since 2007, she teaches the Original Gift Planning Course.

Born in Scotland, Norma is also a seasoned storyteller who has performed at festivals, conferences and schools across Canada, the UK and Northern Ireland and is currently the Past President of the Storytellers of Canada.

She has worked at a number Universities including the University of British Columbia, University of Prince Edward Island, University of Manitoba and most recently, the University of Victoria as well as a number of other non-profit organizations in the social services sector.

Synopsis

Something as simple as a well-told story is being re-discovered as the most powerful relationship-building and communications tool you can possess. Why? Humans are hard-wired to receive and retain information couched in “story”. This session will provide the necessary tools and skills needed to implement this new approach immediately.

Trained initially as a journalist, then a banker, Norma stepped into the world of fundraising in the 80's and realized she'd found her calling. She is an accomplished trainer and has delivered workshops across Canada in fundraising, communications and Narrative Philanthropy to groups as varied as AFP, Canada Parks, Manitoba Contemporary Dancers, Advocis, the Canadian Association of Gift Planners, SaskCulture Inc. and even the RCMP.