Buck Starts Here 2009 Featured Speakers
The Buck Starts Here 2008 conference is honoured to have had the following speakers offering volunteers and staff a range of information to help build strong community organizations.
Speaker Profile : Jocelyne Daw, Author, Consultant, and former Vice-President,
Marketing and Community Engagement at Imagine Canada
Branding Good Causes: The Seven Principles of Breakthrough Nonprofit Branding
Jocelyne Daw is a recognized leader and pioneer in creating cause-marketing partnerships. A sought after speaker, mentor and consultant, Jocelyne has over 25 years of experience in marketing, brand development, corporate-cause partnerships, social entrepreneurship and enterprise, and fund development. She is a regular presenter on community-business partnerships and has been recognized by the American Marketing Association for her work in this growing field.
Jocelyne Daw is the author of the definitive hands-on guide to cause marketing, Cause Marketing for Nonprofit: Partner for Purpose, Passion and Profits [2006], which was published in the prestigious Association of Fundraising Professionals [AFP]/John Wiley international series. The book was nominated for 2007 Terry McAdam Book Award which recognizes the most valuable nonprofit management book. She is currently at work on her next book Branding Good Causes: The Seven Principles of Breakthrough Nonprofit Branding which will be launched at the AFP's 50th anniversary International Fundraising Conference in the Spring, 2010.
"A good brand is more than skin deep. It is the impression people have of your organization that goes beyond colors, design, and catchphrase and stands for something innate to your organization"
Building the nonprofit brand is no longer a "nice to do", but the new "must do" imperative. Branding is essential to an organization's ability to thrive in today's highly competitive nonprofit world. Traditionally we recognize our brand as our visual and verbal identity designed to enhance organizational awareness and/or fundraising.
With the ultimate goal of building strong communities of supporters, achieving significant social impact, raising more funds, and making a greater difference in community, a breakthrough brand identity equips a nonprofit to build and strengthen its brand equity.
This presentation will confront your established understanding of nonprofit branding and help you build a breakthrough brand.
Presentation 2: Cause Marketing: Partner for Purpose, Passion & Profits
Nonprofits of all sizes and scopes are realizing the benefits of cause marketing in generating revenue, raising visibility, and rallying support for their organizations. And you can too! Through the use of real-world case studies, practical tools, proven principles and sage advice this presentation will provide you with a step-by-step framework to build and enhance your strategic cause marketing program.
Whether you are new to the field or a more seasoned veteran, Cause Marketing for Nonprofits will share insights and secrets of strong, vibrant cause marketing partnerships that will help create authentic and substantive programs to catalyze dynamic growth and support for your organization.
Speaker Profile : E.H. Guy Mallabone, MA, CFRE, Vice-President, External Relations of SAIT Polytechnic
Key Note Speaker
Guy Mallabone is an internationally recognized leader in the philanthropic profession as a consultant, volunteer, presenter and practitioner. He has worked as a professional fundraiser since 1980 in the Arts and Social Services sectors, and currently works in the education sector as the Vice-President and Chief Development Officer for SAIT Polytechnic in Canada.
Guy serves as a board member of various organizations, including former Board postings with the Association of Fundraising Professionals and the CFRE Professional Certification Board. Guy Mallabone serves as a board member of various organizations, including his current role as the Chair of the Board of Directors for the 2009 WorldSkills Competition.
He also serves as Adjunct Professor for the Masters Program in Fundraising and Social Responsibility at the University of Bologna, Italy. Guy holds a Bachelor of Commerce degree and a Masters of Philanthropy & Development.
Guy was a contributing author to The Unit Development Officer's Handbook [2002] - a critical resource for fundraising professionals operating in post-secondary educational institutions, and is co-author of Motivating the Money Givers - the first in-depth national study to look at the motivators and barriers to philanthropic giving by entrepreneurs in Canada.
Speaker Profile : Pat Letizia, Executive Director of the Alberta Ecotrust Foundation
Topic: Ideas to Impact
Pat Letizia is the Executive Director of Alberta Ecotrust Foundation and has been with the foundation since 1996. Alberta Ecotrust serves as an important environmental grantmaker and is also proactive in supporting and building the capacity of nonprofit groups to more effectively achieve their mandates.
Recognized as an ardent champion of the voluntary sector, Pat has significant experience in local, provincial and national arenas of environmental philanthropy and non-profit program development. Grassroots leadership development, environmental funding and significant community outcomes are important priorities for Pat. She works closely with other grantmakers, funders, governments and resource agencies to share ideas and strategies for supporting the charitable sector in building healthier, stronger communities.
Tough times offer an opportunity for groups to revisit their core business and fund development approaches. You'll have a chance to consider your strategic focus and the alignment of your organization within the community. Through the exploration of funder fit and the 'ten commandments' of grant writing you will move from Ideas to Impact.
Updated December 2009
www.lethbridgecommunityfoundation.ca
403.328.5297 office@lethbridgecommunityfoundation.ca 404 8th St South
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For more visit Jocelyne Daws website: causemarketing.ca
Presentation: Top 10 Lessons Learned From 30 Years in Fund Development
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Drawing from his considerable fundraising experience Guy Mallabone gives you tools for fund development including "the big ask", approaching donors and talking about money.
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