12:00 - 1:00

1:00 - 4:00

Conference Registration

Speaker: Jocelyne Daw, Author, Consultant and former Vice President, Marketing and Community Engagement at Imagine Canada

Topic: Branding Good Causes: The Seven Principles of Breakthrough Nonprofit Branding

Presentation: 1:00 - 2:30 pm

Refreshment Break: 2:30 - 2:45 pm

Workshop on Principle #1: 2:45 - 4:00 pm

Summary: Building the nonprofit brand is no longer a "nice to do", but the new "must do" imperative. Branding is essential to an organization's ability to thrive in today's highly competitive nonprofit world. Traditionally we recognize our brand as our visual and verbal identity designed to enhance organizational awareness and/or fundraising.

With the ultimate goal of building strong communities of supporters, achieving significant social impact, raising more funds, and making a greater difference in community, a breakthrough brand identity equips a nonprofit to build and strengthen its brand equity.

This presentation will confront your established understanding of nonprofit branding and help you build a breakthrough brand.

4:00 - 6:30

Opening Reception: Appetizers & No Host Bar

Exhibitor Showcase: Opportunities for Not-for-profit organizations to meet face-to-face with potential funders including government, corporate and service suppliers.

5:00 Key Note Speaker: E.H. Guy Mallabone, MA, CFRE, Vice-President, External Relations of SAIT Polytechnic    '10 Lessons Learned from 30 Years in Fund Development'

8:00 - 8:45

Continental Breakfast

8:45 - 9:45

Speaker: Jocelyne Daw, Author & Consultant

Topic: Cause Marketing:  Partner for Purpose, Passion & Profits

Summary : Nonprofits of all sizes and scopes are realizing the benefits of cause marketing in generating revenue, raising visibility, and rallying support for their organizations.  And you can too!  Through the use of real-world case studies, practical tools, proven principles and sage advice this presentation will provide you with a step-by-step framework to build and enhance your strategic cause marketing program.

Whether you are new to the field or a more seasoned veteran, Cause Marketing for Nonprofits will share insights and secrets of strong, vibrant cause marketing partnerships that will help create authentic and substantive programs to catalyze dynamic growth and support for your organization.

9:45 - 10:00

Refreshment Break

10:00 - 10:30

Concurrent Exhibitor Presentations (Choose one)

Community Spirit Program - Pam Boutilier & Jennifer Stark

Alberta Ecotrust Foundation - Kim Kiel & Pat Letizia

Community Futures - Darlene Sinclair, Tom Walker & Pete Lovering

10:30 - 11:00

Exhibitor Presentation

Alberta Lottery Fund - Cheryl Dalwood

11:00-11:30

Concurrent Exhibitor Presentations (Choose one)

Charity Central - Lesley Conley & San San Sy

Service Canada - Shayne Gurney

11:30 - 12:30

Speaker: Pat Letizia, Executive Director of the Alberta Ecotrust Foundation

Topic: From Ideas to Impact

Summary : Tough times offer an opportunity for groups to revisit their core business and fund development approaches. You'll have a chance to consider your strategic focus and the alignment of your organization within the community. Through the exploration of funder fit and the 'ten commandments' of grant writing you will move from Ideas to Impact

12:30 - 1:15

Lunch - Stroll, Network and Food  sponsored by Alberta Blue Cross

1:15 - 1:45

Concurrent Exhibitor Presentations (Choose one)

Charity Village - Dan Crawford

Gaming Information for Charitable Groups - GAIN - Colleen Sebastianelli & Kim Pearce

2:00 - 3:00

Panel Discussion: Why People Give

Summary: This panel discussion will focus on the Why of giving.

Featuring a Philanthropist, Foundation, Local business and a National corporation.

3:00 - 3:30

Exhibitor Presentations

Royal Bank - Gwen McMillan & Justina Williams

Rural Information services Initiative (RISE), Lauren Jessop & Karen Labuik

3:30 - 4:00

Networking & wrap-up